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December 17, 2015: Lex Luthor Interviewed in Latest "Batman v Superman" Viral Marketing Ad

The latest chapter in Warner Bros. viral marketing campaign for "Batman v Superman: Dawn of Justice" comes courtesy of Wired.com in which reporter Ron Troupe interviews Lex Luthor about LexCorp's revolutionary new operating system, Lex/OS.

During the course of the interview, Lex offers his opinionated and somewhat controversial views on both Superman and Batman. Here's an excerpt:

Ron Troupe: You've been very vocal about that. About the new superhuman threat.
Lex Luthor: Well I don’t know where you got that term. I think to be a super human, one should begin by being, you know, from this planet.

Ron Troupe: Bad choice of words?
Lex Luthor: We should all be careful when we elevate anyone, human or alien, to “super” status.

Ron Troupe: Because we’re all equal.
Lex Luthor: Well that’s just absurd. No – I’m saying we need to be selective and elevate the right people. The right human people.

Ron Troupe: And what are your thoughts on the Batman? He’s human. Presumably.
Lex Luthor: Well, he is. In fact, I’d say he’s all too human. Any objective analyst will tell you that his brand of justice, vigilantism, is painfully outmoded, designed to be effective in an age when the law carried billy clubs because crime carried knives. The most dangerous guy on the street worked in the shadows because he was cowardly and superstitious. That’s all you needed to play upon in order to disrupt their operations. You want to clean up the streets? Dress up like the boogeyman, switch on a fog machine and lower your voice.

Ron Troupe: When you put it that way, it sounds ridiculous.
Lex Luthor: It didn’t when the Batman first appeared, but that was a long time ago. This is a new world, Ron, and it’s time to get serious.