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Posted on February 15, 2024 by Neil Cole
Bagzone Lifestyles Pvt Ltd, the parent company of Lavie Sport, has partnered with Warner Bros Discovery Global Consumer Products to launch a new collection of DC Comics themed backpacks featuring Superman, Batman, and Wonder Woman.
Commenting on the partnership, Ayush Tainwala, CEO of Bagzone in a statement said, "We are thrilled to integrate iconic DC Superheroes into our products, creating a blend of style, quality, and entertainment that has never been seen before. Bagzone envisions that this collaboration will not only elevate the brand presence but also set a benchmark for future industry collaborations."
"This distinctive blend of fashion accessories and iconic entertainment exemplifies Bagzone's commitment to delivering innovative and boundary-pushing products. Anticipating substantial revenue growth through this collaboration, Bagzone aims to tap into the immense popularity of Warner Bros. Discovery's iconic characters," he added.
The collaboration between Bagzone and Warner Bros. Discovery Global Consumer Products spans diverse age groups, making them the perfect fit for this venture. The debut result is a carefully curated collection of 8 SKUs, showcasing beloved DC Super Heroes like Superman, Batman, and Wonder Woman. These iconic Super Heroes seamlessly integrate into Bagzone's line of high-quality products, offering a unique fusion of fashion and entertainment.
The collection will be priced between Rs₹1,500.00 to Rs₹1,700.oo (US$10.00) and will be available for purchase both online and at various retail locations throughout India.